Even down to the name of the site, this website is designed to show how emotional appeal can be seen throughout rhetoric. Kenneth Burke (qtd. in Herrick, 2021, p.230) explains that "Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of including cooperation in beings that by nature respond to symbols". This site is intended to highlight how the words we use and the way in which we use them can be designed to draw emotion-based appeal, and therefore, can act as a persuading means within rhetoric.
The title "For the World" is designed to draw personal relevance from an audience, showcasing how positive emotion-based appeal can be persuasive within rhetoric. The idea that climate change resolution is not an individual problem, and "For the World", appeals to emotions of the audience, showcasing that by acting on climate change an audience can have real world impact.
The title "For the World" is designed to draw personal relevance from an audience, showcasing how positive emotion-based appeal can be persuasive within rhetoric. The idea that climate change resolution is not an individual problem, and "For the World", appeals to emotions of the audience, showcasing that by acting on climate change an audience can have real world impact.